Website Design and Development
Your website is one of the most important representations of your brand. Here is where we can direct the customer journey as they explore your product or service offerings. Prospects are quickly forming a very important opinion of your brand and whether they want to do business with you. Having the right mix of design, content, and technology ensures an optimal user experience and ultimately reaching the goals we have set for your website. Whether you are looking for a simple marketing website or a robust e-commerce solution our team is obsessed with making the end result brilliant – and on time.
How to Make Your Website Work Hard for You
Website Architecture & Content Mapping
We take a robust approach to working with you to define an information rich and targeted content strategy for your new website. Understanding your customer personas and the key search terms that will lead them to your website is an invaluable investment to generate organic search traffic and building an audience of qualified buyers.
User Experience Design
We strategically design our websites via a series of work sessions to explore wireframing and user experience (UX) opportunities, to end with a site that reinforces credibility, communicates key brand messages and brings you a return on creativity. We like to work with people who really appreciate good design. Our designs will make you stand out from the competition and provide your users with an engaging and refreshing experience.
Website Development & Quality Assurance
We believe that any website problem can be solved through technology. Whether it is a simple marketing issue or a complex CRM integration, the development team at ParkerWhite can find a solution. Our development team understands digital marketing best practices as well as common problems with businesses and their layers of different systems and tools that need to send and receive information.
Website Launch & Support
The beauty of the web is that is never set in stone. Post launch is where the important work begins with real time feedback. We will work with you to define your website KPIs and monitor your Google Analytics to see how customers are engaging with your site. In addition, together will define a editorial content calendar to continually update content to optimize organic search (SEO) along with ongoing optimizations to improve the user experience.
From strategy to execution.
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.