Bioventus selected ParkerWhite to build out their surgical orthobiologics division. They had recently purchased our client, BioStructures, to round out their full line of bone graft products and accessories under the new Bioventus Surgical Orthobiologics division. We worked with the team to define the new division’s brand and product line messaging, identity and naming architecture. We incorporated the organic elements from BioStructures original packaging to develop a bolder category and more defined system. Our impetus for the design system is based on the blend of art and science to create these unique organic and synthetic bone graft materials. The product branding design system was applied to the new website, print and digital ads, as well as a collateral portfolio.