Building a compelling story and website for series B funding.
![cradle genomics parkerwhite portfolio image](https://cdn.prod.website-files.com/625dc7328f8b4b512565110e/6620011d9f68d9ee4f2be9c8_cradlegenomics_header-image.webp)
The Situation
Cradle Genomics came to ParkerWhite as a revolutionary prenatal testing company ready to aggressively source investors for Series B funding and needed a new website that accurately reflected their brand.After discovering the team’s passion and dedication to this new technology, the PW team set out to design and develop a modern website that told the Cradle Genomics story, showcased their new way of testing, and represented the inspiring team culture to attract top talent and investors.
What we did:
Website Design
![cradle genomics case study responsive website](https://cdn.prod.website-files.com/62589e3453de1f061750e546/62687707028a1a152b54d3c2_cradlegenomics_website_responsive_collage.webp)
Before & After
The website lacked brand characteristics or emotion, so we leaned on the organic shapes from the logo to help elevate the overall look which resulted in a bold and professional website, differentiated from competitors in the prenatal testing space.
![cradle genomics case study website](https://cdn.prod.website-files.com/62589e3453de1f061750e546/62687707f9ce45b72d3b1945_cradlegenomics_website_pages.webp)
![cradle genomics case study mobile](https://cdn.prod.website-files.com/62589e3453de1f061750e546/62687708c162d5079df2b8a6_cradlegenomics_mobile_lifestyle.webp)
Let's start a conversation
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.