ParkerWhite Brand InteractiveParkerWhite Brand Interactive

Cradle Genomics

Website redesign for series B funding

The Situation

Cradle Genomics came to ParkerWhite as a revolutionary prenatal testing company ready to aggressively source investors for Series B funding and needed a new website that accurately reflected their brand.

After discovering the team’s passion and dedication to this new technology, the PW team set out to design and develop a modern website that told the Cradle Genomics story, showcased their new way of testing, and represented the inspiring team culture to attract top talent and investors.

What we did:

  • Website Design

Before & After

The website lacked brand characteristics or emotion, so we leaned on the organic shapes from the logo to help elevate the overall look which resulted in a bold and professional website, differentiated from competitors in the prenatal testing space.

Related Works

From strategy to execution.

We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.