For over 30 years, Fairfax EggBank has been one of the largest and most successful egg banks in the United States. However, with growing competition and three distinct audiences to target (donors, recipients, and clinics), they were looking for a strong strategic partner to keep them rebrand themselves and improve their customer acquisition and engagement strategy.
We began by dissecting the customer journey for both egg donors and egg donor recipients. This process allowed us to carefully craft an educated brand platform and website strategy that led us to combining their egg donor site and the donor site under one brand instead of two. The new user experience allows both recipients and egg donors to forge a deeper connection and understanding of the true gift of life that each are a part of. The new user experience allows visitors to quickly find the information they are looking for while building an emotionally connected level of trust for the Fairfax EggBank brand.