ParkerWhite Brand InteractiveParkerWhite Brand Interactive

Fairfax EggBank

Bringing egg donors and families together.

The Situation

For over 30 years, Fairfax EggBank has been one of the largest and most successful egg banks in the United States. However, with growing competition and three distinct audiences to target (donors, recipients, and clinics), they were looking for a strategic partner to help improve customer acquisition and develop an engagement strategy.

What we did:

  • Brand Strategy
  • Brand Messaging
  • Brand Identity
  • Creative Advertising Campaigns
  • Customer Success Stories
  • Digital Media Planning & Buying
  • Digital Strategy & Creative
  • Search Engine Optimization
  • Website Design

Lead Generation Strategy

We began by dissecting the customer journey for both egg donors and egg donor recipients. This process allowed us to carefully craft an educated brand platform and digital marketing campaigns to attract new egg donors and build brand awareness.

Architecting A New Sales Funnel

We combined the separate egg donor and the egg recipient sites under one brand instead of two. We identified the major drop off points, and developed an integrated website with donor application, donor database, and custom CRM and ERP backend.

Connecting with Egg Donors

Building a database of egg donor prospects through an integrated campaign strategy, including: email marketing automation, video testimonials, targeted fitness club advertising, terrestrial, and digital radio.

The Results

6 months after implementing their updated digital strategy, we were able to improve sales pipeline conversions from 0.15% to over 50%.

50,000+

Leads generated over 12 months

500%+

Increase in donor applications

600%+

Increase in application conversions

Related Works

From strategy to execution.

We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.