ParkerWhite Brand InteractiveParkerWhite Brand Interactive

InTouch Health

Repositioning a robot company.

The Situation

ParkerWhite worked with InTouch Health to reposition the company from a robot manufacturer to a Telehealth platform provider. The company had built a robust cloud-based platform so its robots could connect into health systems to provide give physicians the ability to diagnose and interact with patients in remote settings via the robot interface. InTouch Health was sitting on this incredible technology that was a true gold mine to be able to provide virtual care, anywhere. We were able to create a strong value proposition to convince the c-suite to shift its focus from selling robots, to selling a telehealth platform.

What we did:

  • Brand Strategy
  • Brand Messaging
  • Brand Identity
  • Creative Collateral Systems
  • Customer Success Stories
  • Website Design

Brand Strategy and Logo Identity

The new brand identity system allowed for a fresh and exciting launch to rally the entire organization around the new direction.

Website Redesign

We worked with InTouch health to provide the right mix of educational content while driving prospects to sign up for an interactive demonstration of its robust platform.

Sales Support Tools

The marketing toolkit provided sales reps with a compelling sales presentation deck, brochure, white papers, and user testimonials videos.

The Results

The company today is one of the top telehealth platform providers and was just recently purchased by industry competitor Teledoc in January of 2020 for $600M.

Related Works

From strategy to execution.

We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.