ParkerWhite Brand InteractiveParkerWhite Brand Interactive


Branding the future of IV pump technology.

The Situation

Ivenix was looking for a branding partner to launch their early stage Infusion Management System. The Ivenix System is revolutionizing the IV pump category. In a very real way, Ivenix is transforming the infusion system from being “smart” to being truly intelligent. ParkerWhite worked with the Ivenix team to develop a visual brand identity and messaging platform to introduce the company and product to the investor community and key influencers in the hospital environment. The initial launch included website, overview video animation, and investor presentation deck.

What we did:

  • Brand Identity
  • Brand Messaging
  • Brand Strategy
  • Content Creation
  • Website Design
  • Animated Explainer Videos

Brand Identity and Website

The new brand identity and website were designed to position the Ivenix system as a fresh and disruptive new technology to compete against the status quo of the big industry competitors - while capturing the attention of the medtech investment community.


ParkerWhite worked with the Ivenix team to develop a white paper series supporting the key product attributes and patient safety imperatives.

The Results

Ivenix closed on a $42 million financing with a leading syndicate of medtech and healthcare investors, and the company realized final FDA 510(k) approval and full commercialization in June 2019.

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