Building a case for beautiful acoustic solutions.
Kirei was looking to create a better user experience and build its brand story for its robust eco-friendly line of acoustic interior solutions. Kirei looked to ParkerWhite to update its website and build an engagement strategy to create awareness, thought leadership, and qualified leads with architects and interior designers.
What we did:
Digital Strategy & Creative
Creative Advertising Campaigns
The website refresh provided a more logical page and navigation structure to improve the overall experience for customers. The refresh highlighted and restructured how Kirei’s products were presented and allowed for scalability of adding new products.
The new website captures both the emotional passion that drives them everyday, while showcasing their services and manufacturing capabilities that has supported them in tremendous growth.
Landing Page and Ads
Through persona and customer journey mapping, we were able to develop targeted creative ads and landing pages with messaging that resonates with the needs of Kirei's customers, with strong data to support ongoing optimizations.
A complete overhaul to the existing email templates was developed to establish consistency with the new website and provide the internal marketing team with a simple template structure to manage various ongoing communications.
From strategy to execution.
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.