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Preferred Medicine

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Game-changing science to catch cancer early.

The Situation

Preferred Medicine was looking to prepare its brand for generating interest with the investor community as the company looks to gainFDA approval. Their first product to market will be a novel miRNA liquid biopsy blood test will offer physicians a highly accurate early detection screen tool for women at risk for breast cancer.

ParkerWhite set out to build a fresh brand strategy to tell their compelling story of science, passion, and perseverance to develop life-changing technologies that will help detect cancer earlier and ultimately save lives.

What we did:

Stakeholder Interviews
Brand Workshop
Brand Messaging Platform
Product Logo Identity
UX + Visual Design
Website Programming

preferred medicine case study website mockup

Brand Messaging Platform

As an output of our brand workshop, ParkerWhite crafted a compelling and succinct brand messaging platform to align all communications and team around a clear positioning strategy and story supported with inspiring company core values. It is all summed up in their new tagline: It’s in our blood.

preferred medicine case study mobile

Website Wireframes and Design

Our wireframe process allows us to walk our client through the user experience and content flow before moving into creative designs and outlining content needs. The design of the new website captured the passion of the company in their mission to catch cancers earlier while communicating the unique science in very simple to understand terms.

preferred medicine case study wireframes

Product Logo Identity

We explored a variety of logo treatments to land on this clean and modern identity for its first breast cancer test.

preferred medicine case study logos

From strategy to execution.

We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.

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