san diego food bank parkerwhite portfolio image

The Situation

The Jacobs & Cushman San Diego Food Bank (SDFB) was due for a website redesign to not only be mobile friendly, but also include easier to find food locations to provide those in need with the help they needed.

SDFB also wanted to completely revamp their image to accurately communicate a revitalized new organization and corporate vision. They wanted to elevate their reputation and image within the community.

What we did:

Brand Identity
Creative Collateral Systems
Website Design

san diego food bank case study logo

The Re-Brand

The brand was built around the concept of people coming together to help those in need. The new look reflects today’s true face of hunger and is more approachable.

san diego food bank case study homepage mockup

Branded Campaign

The strategy was to make SDFB relatable and spread awareness that they serve people on all sides of the socio-economic scale, even people in the upper to middle classes.

san diego food bank case study photography

The campaign resonated with people on a deeper level and helped the SDFB become well embraced within the community, driving their ultimate goal – to increase donations and help more people.

san diego food bank case study brochure

Responsive Website Redesign

After many years of remaining a desktop only site, SDFB looked to ParkerWhite to redesign with the mobile donor in mind, and build flexibility into a modern, mobile friendly design.

san diego food bank case study website mockup
san diego food bank case study mobile mockup

The Results

Prior to working with ParkerWhite, the SDFB fed an average of 200,000 people a month. After the rebrand, the food bank was feeding 350,000 people a month. The rebrand also helped the SDFB increase the amount of food donated yearly by over 11 million pounds.

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We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.

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