Sotera Wireless came to ParkerWhite for help in remessaging their ViSi Mobile product and developing a lead generation program. The ViSi Mobile system enables wireless, continuous surveillance monitoring of patients outside of the ICU. In discovering that 75% of adverse events and preventable deaths occur outside the ICU in unmonitored beds, it lead us to the new tagline: Keeping an eye on life. The messaging platform moved the company messaging away from a product focused company to a valuable solutions company addressing patient safety and early detection, which improves quality of care and optimizing nurses’ workflow. Our work includes developing a content rich website with a lead capture and brand messaging strategy, an effective and engaging sales presentation, overview video animation, brochure and email marketing program.