Surgical Affiliates

A national leader in the surgical hospitalist movement, Surgical Affiliates approached ParkerWhite to help them redefine their brand image and messaging platform to better position them in the market amongst several new competitors entering the space. Our discovery process uncovered the need for a crisper value proposition and user experience on the website, as well as reframing the sales conversation with prospects. The rebranding included a website revamp, new sales presentation, brochure download, and a corporate explainer video. The new site is optimized for lead generation through SEO and content development, complimented with a comprehensive digital marketing campaign.