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The Situation

WESTliving engaged ParkerWhite to develop an integrated senior care marketing and rebranding program to bring their “Inspired Aging” mantra to life. We looked at every touch point along the resident journey to build a unified brand experience and to engage, nurture and ultimately make the decision to become a resident at one of their 9 communities.

What we did:

Brand Strategy
Website Design
Social Strategy
Search Engine Optimization
Lead Generation Programs

westliving case study brand

Brand Strategy

An updated messaging platform and refreshed brand style guide set the brand tone and strategy for a comprehensive rebranding program from corporate marketing down to local community marketing

westliving case study brand book

Rebranded Website

Our web design and development team consolidated 9 independent community websites under one main URL. The new core website structure allowed us to connect each property to a single CMS and CRM portal.

westliving case study desktop website
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Individual Community Websites

We created a website template to align each community property under a common template and began to build the WESTliving brand into each unique property.

westliving case study community website

Community Collateral System

A comprehensive collateral system was developed to bring consistency to each individual property while cost-effectively producing a system that would minimize printing and reprint costs.

westliving case study collateral

Digital Advertising

A robust Facebook ad campaign allowed for ideal geotargeting to drive traffic for each location that focused on the residents and their love for the community. And location-based mobile advertising drove awareness for new openings.

westliving case study digital ads

Print Advertising

The Inspired Aging campaign used targeted print advertising in local publications to drive awareness and traffic to each individual community.

westliving case study print ad

The Results

With the launch of the new site strategy and marketing campaign, each community saw traffic growth, reduced bounce rates, improved time on site, and consistently generated more leads month over month.

WESTliving was acquired by MKB for $382 million.

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We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.

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