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Redefining assisted senior living communities.
WESTliving engaged ParkerWhite to develop an integrated senior care marketing and rebranding program to bring their “Inspired Aging” mantra to life. We looked at every touch point along the resident journey to build a unified brand experience and to engage, nurture and ultimately make the decision to become a resident at one of their 9 communities.
What we did:
With the launch of the new site strategy and marketing campaign, each community saw traffic growth, reduced bounce rates, improved time on site, and consistently generated more leads month over month.
WESTliving was recently acquired by MKB for $382 million.
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.