Revitalizing a medical device leader with a successful product launch.
Branding & Campaign Development
Creating Patient Awareness on a Smarter Way to Treat Carpal Tunnel Syndrome.
People constantly use the term “branding,” and it is often misunderstood or confused with advertising.
If brands are to be human than they cannot expect a single statement or look to define their brand identity.
So, what can you do to convince the upper echelon of your company that a rebranding or an initial brand strategy must be established? Here are a few places to start:
To build the brand equity you need for people to be receptive of your messaging, go back to the same tenets of what is desirable and undesirable in people.
