5 Myths About Branding
People constantly use the term “branding,” and it is often misunderstood or confused with advertising.
How To Deliver On Your Brand Promise
If brands are to be human than they cannot expect a single statement or look to define their brand identity.
How To Convince Your C-Suite That You Need A Rebrand
So, what can you do to convince the upper echelon of your company that a rebranding or an initial brand strategy must be established? Here are a few places to start: