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Revitalizing a medical device leader with a successful product launch.

Creating Patient Awareness on a Smarter Way to Treat Carpal Tunnel Syndrome.

Helping Patients Find the Right Clinical Trial

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Branding

5 Myths About Branding

5 Myths About Branding

People constantly use the term “branding,” and it is often misunderstood or confused with advertising.

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6 Brand Health Perspectives That Stunt Growth

6 Brand Health Perspectives That Stunt Growth

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How To Deliver On Your Brand Promise

How To Deliver On Your Brand Promise

If brands are to be human than they cannot expect a single statement or look to define their brand identity.

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How To Convince Your C-Suite That You Need A Rebrand

How To Convince Your C-Suite That You Need A Rebrand

So, what can you do to convince the upper echelon of your company that a rebranding or an initial brand strategy must be established? Here are a few places to start:

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Brand Building The Human Way: 5 Lessons for Brands to Live By

Brand Building The Human Way: 5 Lessons for Brands to Live By

To build the brand equity you need for people to be receptive of your messaging, go back to the same tenets of what is desirable and undesirable in people.

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