How To Deliver On Your Brand Promise
If brands are to be human than they cannot expect a single statement or look to define their brand identity.
How To Convince Your C-Suite That You Need A Rebrand
So, what can you do to convince the upper echelon of your company that a rebranding or an initial brand strategy must be established? Here are a few places to start:
Brand Building The Human Way: 5 Lessons for Brands to Live By
To build the brand equity you need for people to be receptive of your messaging, go back to the same tenets of what is desirable and undesirable in people.