Creating Patient Awareness on a Smarter Way to Treat Carpal Tunnel Syndrome.
Renaming, rebranding, and reimagining robotic surgery.
Elevating spinal hardware with a reimagined website.
People constantly use the term “branding,” and it is often misunderstood or confused with advertising.
If brands are to be human than they cannot expect a single statement or look to define their brand identity.
So, what can you do to convince the upper echelon of your company that a rebranding or an initial brand strategy must be established? Here are a few places to start:
To build the brand equity you need for people to be receptive of your messaging, go back to the same tenets of what is desirable and undesirable in people.
