Branding

6 Brand Health Perspectives That Stunt Growth

How To Deliver On Your Brand Promise

If brands are to be human than they cannot expect a single statement or look to define their brand identity.

How To Convince Your C-Suite That You Need A Rebrand

So, what can you do to convince the upper echelon of your company that a rebranding or an initial brand strategy must be established? Here are a few places to start:

Brand Building The Human Way: 5 Lessons for Brands to Live By

To build the brand equity you need for people to be receptive of your messaging, go back to the same tenets of what is desirable and undesirable in people.

Running a Brand Marathon: How Healthy Brands Build Endurance

Successful brands are not the product of a one-time effort but are living, breathing entities that require maintenance in order to stay relevant.