Creating Patient Awareness on a Smarter Way to Treat Carpal Tunnel Syndrome
Game-changing science to catch cancer early
Branding a new technology.
To understand which approach works best, we must first ask the question: What is a direct to consumer marketing campaign?
Healthcare marketers are using direct-to-consumer marketing to reach patients, expand awareness, provide patient education, and ultimately increase product use in a cost-effective, scalable manner.
The Goal of any Direct to Patient Marketing campaign should be geared towards empowering patients to make the best healthcare decisions for their individual needs.
To understand which patient marketing strategy tactics work best, we must first ask the question: What is a direct to patient marketing campaign?
When you can inform, educate, and ultimately empower patients to take charge of their own health, your chances of motivating them to create a dialogue with their healthcare provider increases substantially.
