Direct to Patient

Anatomy of a Direct To Patient Awareness Campaign that Drives Demand

When you can inform, educate, and ultimately empower patients to take charge of their own health, your chances of motivating them to create a dialogue with their healthcare provider increases substantially.

How Are Consumers Driving Healthcare Innovation?

Anatomy of a Patient Awareness Campaign That Drives Demand

We worked with I-FLOW*, LLC, a Halyard Health Care Company, with the launch of a new patient awareness campaign designed to empower patients to ask their doctors for the ON-Q* pain pump after surgery.

Patients as Consumers: 9 Important Insights from the Deloitte Health Webcast

Here's what health care companies need to know about the changing health care market

Direct-to-Patient Marketing for Pharma and Medical: Don't Be Antisocial

‍The question to ask yourself now is can you afford to NOT use social media?