Entries by Cindy White

Summarizing The Importance Of Branding

Over the past few weeks, our series has been focused on the importance of branding. You should now understand a healthy brand is more complex than just a corporate logo or colors. A brand is a living, breathing entity at the heart of all other marketing efforts. More importantly, a brand is ultimately defined by […]

How to Get Started with Persona Mapping

Previously, we discussed how customized content could help drive your prospects through the sales funnel and ultimately convert to customers. To be able to achieve this you need to know and really understand your customers. This is where Persona Mapping comes in. Do they live in suburbs or the big city? Do they watch documentaries […]

How Has Advertising Changed?

For the twenty plus years ParkerWhite has been in business we have seen our share of changes in the way companies reach their customers and prospects. What was successful for advertising agencies last year might not be applicable this year, which constantly keeps us on our toes and on the lookout for new trends, technologies, […]