Entries by Keith White

5 Tips For Integrating New Leads from Tradeshows

There must be black holes in the floors of most trade shows because that’s where a lot of your new leads seem to end up. Consider the fact that “non-fulfillment” by exhibitors is one of the top complaints by trade show attendees who actually ask for more information. Companies under the gun to show a […]

5 Questions to Analyze and Improve Your B2B Marketing

Each company has unique goals and challenges when it comes to B2B marketing, which means each company will utilize different marketing methods to reach their goals. Evaluating and then updating your current marketing strategy is a great way to sustainably improve your results throughout the year. To start, see how your Marketing Strategy holds up […]

5 Tips for Marketing ROI

Marketing is changing and evolving at a rapid pace. Here are five major initiatives to implement in 2019 to increase your marketing ROI: 1 Create with Behavior in Mind Understanding human behavior within marketing can give yourself an edge over others. As well as bringing in CEM, Customer Experience Management – a tool that marketers […]

5 Tips To Improve Your Digital Marketing

Every organization today needs to monitor and perfect their digital marketing plan to be successful in today’s world. Companies without a strong digital marketing plan are not only improperly servicing their clients, but they are losing customers to their competitors that have an adaptive digital marketing strategy and plan. The following 5 tips outline how […]

How Marketing Automation Can Optimize Your Business

Lead generation, lead scoring and lead nurturing are all important components of your marketing process. Without marketing automation these tasks can be a very time consuming process and subject to human error if done manually. Many marketing departments are actually generating more leads than their sales department have time to qualify and follow-up on. It […]

4 Steps in Building a World-Class Marketing Campaign

Because of today’s fast-paced markets, many new companies are speeding up their go-to-market efforts just to get their foot in the door before someone beats them to it. That may seem like a good idea at first, but it is definitely not one I would recommend. It’s easy to get caught up in the thrill of […]

Wearable Technology: A Game Changer for the Disabled

This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. We all know by now the many benefits of wearable technologies, mostly for tracking your health stats and measuring your exercise activities. However, wearable technology is […]

3 Landing Page Metrics That Can Be Used To Define Success

It’s important to keep track of landing page metrics and success measurements for successful landing pages to ensure website conversion optimization. As we have discussed in our previous blog post, with closed-loop marketing data you can basically track leads from the moment of conversion until they become customers. With this insight, you can easily see what campaigns […]