Entries by Patricia Redsicker

6 Reasons Why You Have a Low Email Open Rate

People are overwhelmed with email. According to a recent study, the average business user wades through 114 emails per day. That’s why open rates are falling, while “scan inbox and delete” is becoming common practice. As a marketer or a business owner, your goal is to achieve a high open rate from your email marketing […]

5 Tips for Handling Negative Comments on Social Media

For organizations starting to experiment with social media marketing, the fear of possible negative comments is a daunting prospect. But social customer service is more important than ever. According to The Retail Consumer Report, 68% of who posted a complaint or negative review on a social networking site after a negative holiday shopping experience were […]