Marketing and Branding Blog – Insights

6 Steps to Creating Content for Lead Conversion

Today’s buyers have access to vast amounts of information (both online and offline) that informs their buying decisions.

How To Convince Your C-Suite That You Need A Rebrand

So, what can you do to convince the upper echelon of your company that a rebranding or an initial brand strategy must be established? Here are a few places to start:

Use Video to Convert Your Website Visitors into Customers

5 Tips for Managing Your Social Media Accounts: Brand Consistency is Key

Brand Building The Human Way: 5 Lessons for Brands to Live By

To build the brand equity you need for people to be receptive of your messaging, go back to the same tenets of what is desirable and undesirable in people.