Marketing and Branding Blog – Insights
8 Rules To Align Your Website With Your Brand Platform
If your company has an established brand platform template guiding all of your branding and marketing decisions, you may have noticed how pivotal your website is in the communication process.
8 Ways Sterilized Healthcare Brands Can Bring Back the Human Touch
Cultivating winning healthcare branding strategies means putting the patient first.
The 14 Components of a Brand Platform with Examples
Every company, including yours, needs a brand platform to establish the brand and guide all branding and marketing decisions.
DTC Marketing – 3 Tips For A More Effective Direct To Consumer Marketing Campaign
To understand which approach works best, we must first ask the question: What is a direct to consumer marketing campaign?