Marketing and Branding Blog – Insights
Summarizing The Importance Of Branding
A brand is a living, breathing entity at the heart of all other marketing efforts. More importantly, a brand is ultimately defined by the customer’s perception of both who you are and what you stand for—your brand essence.
Medical Marketing in the Digital Age: Does your company look healthy online?
Most companies understand that they need to have some kind of presence online, but what does a healthy brand look like online? Is it okay to just have a web page?