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Marketing and Branding Blog – Insights

Demand Generation Funnel: 5 Tips to Jumpstart your Strategy

5 Tips to Jumpstart your Demand Generation Strategy

For years, marketers have been trying to perfect their best lead generation strategies, but what if your objective is to create a need for your product or service in the minds of your potential customers rather than drive leads?

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5 Actionable Ways to Drive Traffic to Your Website

5 Actionable Ways to Drive Traffic to Your Website

Before you can turn web traffic into leads, you need to make sure your website has everything it needs. Once you do that, you have to get people to visit your website.

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Healthcare Marketing Strategies & Improving Patient Satisfaction

Healthcare Industry Focuses On Increasing Value + Patient Satisfaction

The healthcare industry is feeling the effects of the ACA and adapting to changes.

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10 Reasons for Branding & the Importance of Building a Brand Strategy

10 Reasons for Branding & the Importance of Building a Brand Strategy

Your company has to become more than a set of products, services, employees, and words.

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Is Your Patient Website or Blog Unreadable?

Is Your Patient Website or Blog Unreadable?

Too much jargon is a problem across all specialties in healthcare. Yet for many patients and caregivers, online content through a patient website is an important way to learn about health problems, symptoms and treatments.

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