Marketing and Branding Blog – Insights

Anatomy of a Direct-to-Patient Awareness Campaign that Drives Demand

When you can inform, educate, and ultimately empower patients to take charge of their own health, your chances of motivating them to create a dialogue with their healthcare provider increases substantially.

How (and Why) Healthcare Companies Are Aligning Their Medical Device Marketing Strategies with Value-Based Care

Rising healthcare costs and the dramatic growth of older, sicker patients has forced the conventional healthcare model to shift. I

5 Questions to Ask Yourself Before Developing a Marketing Strategy

We’re providing the 5 most essential questions that every marketing executive must ask themselves and their team before developing a marketing strategy

6 Ways Marketers Should Adapt to the Rise of Wearable Technologies

Here are a few things you should take into consideration when you start including wearable technology as a new marketing venue

What You Missed at HubSpot’s Inbound 2015