Engage with Healthcare Providers
Become More Effective at Marketing to Patients
Launch Your Med Device / MedTech Brand or Product
In order to accurately and effectively empower patients, not only do you need to understand who they are and where they hang out, you need to understand how they navigate through the patient journey.
The benefits and drawbacks of hiring an outside agency versus building your own in-house team
To understand which patient marketing strategy tactics work best, we must first ask the question: What is a direct-to-patient marketing campaign?
When you can inform, educate, and ultimately empower patients to take charge of their own health, your chances of motivating them to create a dialogue with their healthcare provider increases substantially.
Rising healthcare costs and the dramatic growth of older, sicker patients has forced the conventional healthcare model to shift. I