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Marketing and Branding Blog – Insights

Should You Use An In-House Marketing Team Or An Outside Agency?

Should You Use An In-House Marketing Team Or An Outside Agency?

The benefits and drawbacks of hiring an outside agency versus building your own in-house team

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5 Effective Direct-to-Patient Marketing Campaign Tactics

5 Effective Direct-to-Patient Marketing Campaign Tactics

To understand which patient marketing strategy tactics work best, we must first ask the question: What is a direct-to-patient marketing campaign?

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Anatomy of a Direct-to-Patient Awareness Campaign that Drives Demand

Anatomy of a Direct-to-Patient Awareness Campaign that Drives Demand

When you can inform, educate, and ultimately empower patients to take charge of their own health, your chances of motivating them to create a dialogue with their healthcare provider increases substantially.

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How (and Why) Healthcare Companies Are Aligning Their Medical Device Marketing Strategies with Value-Based Care

How (and Why) Healthcare Companies Are Aligning Their Medical Device Marketing Strategies with Value-Based Care

Rising healthcare costs and the dramatic growth of older, sicker patients has forced the conventional healthcare model to shift. I

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5 Questions to Ask Yourself Before Developing a Marketing Strategy

5 Questions to Ask Yourself Before Developing a Marketing Strategy

We’re providing the 5 most essential questions that every marketing executive must ask themselves and their team before developing a marketing strategy

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