Marketing and Branding Blog – Insights

How Are Consumers Driving Healthcare Innovation?

Why Brands Need Buyer Personas for Social Media

‍If you're using social media for your brand, you probably want people to listen to your brand, like your brand, and engage with your brand.

Health Brands Look to Create Differentiation + Connect to Consumers

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

You can't prove social media ROI if you don't set objectives. Setting appropriate goals in the very beginning is paramount.

Digital Health Dominates the Continuum of Care