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Marketing and Branding Blog – Insights

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It

You can't prove social media ROI if you don't set objectives. Setting appropriate goals in the very beginning is paramount.

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Digital Health Dominates the Continuum of Care

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Health and Wellness This Week: Digital Docs, MedTech Sales, + Amazon Wearables

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5 Reasons Why Brands Struggle with Social Media Authenticity

5 Reasons Why Brands Struggle with Social Media Authenticity

Social media marketing provides a great opportunity for brands to humanize themselves and connect in meaningful ways.

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Health and Wellness This Week: Consumer Insights Drive Form + Function

Health and Wellness This Week: Consumer Insights Drive Form + Function

This week we saw big moves in the wearables market, a growing trend of targeting everyday consumers with sports nutrition products, and a new report shows just how many people are looking for EHR software.

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