Marketing and Branding Blog – Insights
Why Brands Need Buyer Personas for Social Media
If you're using social media for your brand, you probably want people to listen to your brand, like your brand, and engage with your brand.
Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It
You can't prove social media ROI if you don't set objectives. Setting appropriate goals in the very beginning is paramount.