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Marketing and Branding Blog – Insights

Digital Docs, MedTech Sales, + Amazon Wearables - PW

Health and Wellness This Week: Digital Docs, MedTech Sales, + Amazon Wearables

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5 Reasons Why Brands Struggle with Social Media Authenticity

5 Reasons Why Brands Struggle with Social Media Authenticity

Social media marketing provides a great opportunity for brands to humanize themselves and connect in meaningful ways.

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Health and Wellness This Week: Consumer Insights Drive Form + Function

Health and Wellness This Week: Consumer Insights Drive Form + Function

This week we saw big moves in the wearables market, a growing trend of targeting everyday consumers with sports nutrition products, and a new report shows just how many people are looking for EHR software.

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5 Things Great Brands Do To Create A Winning Social Media Campaign

5 Things Great Brands Do To Create A Winning Social Media Campaign

How Great Brands Create Winning Social Media Campaigns

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Health and Wellness This Week: Breakfast, Health IT, and Fitness Apps

Health and Wellness This Week: Breakfast, Health IT, and Fitness Apps

This article is part of ParkerWhite's weekly series, a roundup of the latest healthcare marketing news and what it means for your marketing strategy.

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