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Revitalizing a medical device leader with a successful product launch.

Creating Patient Awareness on a Smarter Way to Treat Carpal Tunnel Syndrome.

Helping Patients Find the Right Clinical Trial

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Marketing and Branding Blog – Insights

Fix These 5 Common Healthcare Website Mistakes Before Someone Notices

Fix These 5 Common Healthcare Website Mistakes Before Someone Notices

Here are 5 common healthcare website mistakes

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Brand Naming: 5 Considerations

Brand Naming: 5 Considerations

Here are 5 considerations to keep in mind for brand naming process

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What Does Branding Mean in Advertising? A Closer Look

What Does Branding Really Mean?

Branding is a term that is frequently thrown around and misused. Many people use the term “branding” synonymously with advertising.

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Anatomy of a Patient Awareness Campaign That Drives Demand

Anatomy of a Patient Awareness Campaign That Drives Demand

We worked with I-FLOW*, LLC, a Halyard Health Care Company, with the launch of a new patient awareness campaign designed to empower patients to ask their doctors for the ON-Q* pain pump after surgery.

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Healthcare Marketing 2014: 10 Reasons to Demand Digital

Healthcare Marketing 2014: 10 Reasons to Demand Digital

If you are responsible for developing and executing a healthcare marketing strategy, you should know how to allocate resources to the channels that provide ROI

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