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Marketing and Branding Blog – Insights

The Secret to Marketing That Doesn't Get Ignored

The Secret to Marketing That Doesn't Get Ignored

Effective marketing communication demands that a message isn't just sent - but is also heard and understood. The problem: consumers are tired of hearing it.

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Fix These 5 Common Healthcare Website Mistakes Before Someone Notices

Fix These 5 Common Healthcare Website Mistakes Before Someone Notices

Here are 5 common healthcare website mistakes

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Brand Naming: 5 Considerations

Brand Naming: 5 Considerations

Here are 5 considerations to keep in mind for brand naming process

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What Does Branding Mean in Advertising? A Closer Look

What Does Branding Really Mean?

Branding is a term that is frequently thrown around and misused. Many people use the term “branding” synonymously with advertising.

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Anatomy of a Patient Awareness Campaign That Drives Demand

Anatomy of a Patient Awareness Campaign That Drives Demand

We worked with I-FLOW*, LLC, a Halyard Health Care Company, with the launch of a new patient awareness campaign designed to empower patients to ask their doctors for the ON-Q* pain pump after surgery.

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