Marketing and Branding Blog – Insights
Television Dethroned: Study Shows Dominance of Digital Media over TV
A report released last week from eMarketer reveals that for the first time this year, Americans will spend more time each day using digital media than watching TV.
Patients as Consumers: 9 Important Insights from the Deloitte Health Webcast
Here's what health care companies need to know about the changing health care market
Influencer Marketing Strategy: Who Is Influencing Your Customers?
Does your company have an influencer outreach program? What kind of experience have you had?
Health Marketing: 5 Winning Formulas for Facebook Posts
The brands that are winning on social media are the brands that are providing relevant information, acting as a go-to resource, surprising & delighting their fans, listening with empathy, providing customer service, and engaging with users to create a community.