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Marketing and Branding Blog – Insights

Marketing Ethics: Sandy Brings Out the Best and Worst in Marketers

As a marketer you constantly need to make strategic and creative decisions based on rules and regulations, ROI, media channels, budget, trends, ethics and just plain old good taste vs. poor taste.

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ParkerWhite Receives Advertising Awards for Diabetes Disease Awareness Website Heal2gether

Heal2gether.org website received The Outstanding Achievement Award in the category of Health/Nutrition in the Interactive Media awards.

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Marketing and Sales Integration: Are Your Marketing and Sales Teams United or Divided?

Marketing and Sales Integration: Are Your Marketing and Sales Teams United or Divided?

The handoff between Marketing and Sales is crucial, and when Marketing and Sales establishes parameters for what makes a “good” lead

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How Has Advertising Changed?

Here is a breakdown of the most important things we believe you and your company need to not only be aware of, but also consider for upcoming marketing initiatives.

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How Closed Loop Marketing Can Benefit Your Business

CRM has moved from just being customer relationship management to being a platform where companies can generate, qualify and nurture leads and market more efficiently through automated campaigns.

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