Brand Platform & Positioning
Every company, including yours, needs a brand platform to establish the brand and guide all branding and marketing decisions. This is the foundation for every piece of communications executed. Who is your target audience? What is your vision? Will this tie into your brand promise or brand tagline? What is your brands value proposition?
At the heart of your brand platform lies where your company sits in its competitive landscape. A brand positioning strategy helps differentiate your brand from others and helps your customers perceive that difference as well. Correctly positioning your brand could be the difference between being annihilated by the competition or finding the marketing sweet spot that allows your brand to be successful.