Learn what kind of needs your customers have and at what stage in the decision making process they are most likely to be responsive. Do they live in the suburbs or in a big city? Are they predominantly female or male? How old are they? Are they constantly online, or do they not even know what Facebook is? Creating buyer personas are integral to building and launching your brand.
You can’t even begin content development for your website, social channels, or email marketing initiatives before you know what kind of content will resonate with your target market, what needs to address, what they’re looking for, and what they value. Your entire brand marketing strategy should be rooted in your personas to ensure that every tactic you deploy is in line with your overall business objectives.