Content Development Strategy
Put simply, content marketing is used to attract audiences to your shop window and genuinely nurture relationships. The days of the hard sell are gone – this is about building brand loyalty through emotion, interest, and usefulness. The tactics you use will vary. Some businesses may just need a cool product and people will flock to it. Many might need a fashionable brand identity. Others aren’t so lucky and will have to think a bit more laterally, maybe by using content that’s unrelated to the business. Content marketing is subtle. It’s used to create a loyal community of people that either don’t notice or don’t care that they’re being sold to.