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Differentiating a new co-working brand.
CommonGrounds, an early-stage co-working company, tasked ParkerWhite in helping them direct their strategic vision into an actionable brand strategy. Over the course of 6 months we help craft a unified brand vision and positioning strategy to compete within the enterprise co-working market.
What we did:
Developed and launched the new campaign and website and provided the marketing team with a toolkit to execute the brand strategy within each new market.
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.