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Creating Patient Awareness on a Smarter Way to Treat Carpal Tunnel Syndrome

Game-changing science to catch cancer early

Branding a new technology.

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Branding

8 Ways Sterilized Healthcare Brands Can Bring Back the Human Touch

8 Ways Sterilized Healthcare Brands Can Bring Back the Human Touch

Cultivating winning healthcare branding strategies means putting the patient first.

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The 14 Components of a Brand Platform

The 14 Components of a Brand Platform with Examples

Every company, including yours, needs a brand platform to establish the brand and guide all branding and marketing decisions.

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Summarizing The Importance Of Branding

Summarizing The Importance Of Branding

A brand is a living, breathing entity at the heart of all other marketing efforts. More importantly, a brand is ultimately defined by the customer’s perception of both who you are and what you stand for—your brand essence.

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4 Ways To Awaken Brand Passion In Customer Relationships

4 Ways To Awaken Brand Passion In Customer Relationships

Everybody likes to say that they're focused on customers, but in reality there are few companies who actually deliver on this promise - are you one of them?

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5 Myths About Branding

5 Myths About Branding

People constantly use the term “branding,” and it is often misunderstood or confused with advertising.

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