New Year. New Marketing Trends. Is Your Brand on Board Too?

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Happy New Year from all of us here at ParkerWhite Brand Interactive! With…

5 Tips to Analyze and Improve Your B2B Marketing

Each company has unique goals and challenges when it comes to…
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ParkerWhite Takes Home Three Platinum And 2 Gold Hermes Creative Awards

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Bioventus Awarded for:  Print Media | Design | Packaging Year:…
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6 Steps To Help Ensure Your Brand Is Positioned Correctly

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An effective positioning strategy not only defines the scope…

Direct to Patient Marketing Checklist: Where to start?

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The Goal of any Direct to Patient Marketing campaign should be…

What To Consider When Building An Integrated Patient Journey?

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Integrated patient journeys take into account both the clinical…

DTP Marketing: Understanding a “basic” 4-point Direct To Patient Journey Model

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In order to accurately and effectively empower patients, not…
direct to consumer marketing graphic
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3 Tips For A More Effective Direct To Consumer Marketing Campaign

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To understand which approach works best, we must first ask the…
Direct to Patient Marketing Campaign

5 Tactics for More Effective Direct to Patient Marketing Campaigns

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To understand which tactics work best, we must first ask the…
direct to patient marketing campaign
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Anatomy of a Direct To Patient Awareness Campaign that Drives Demand

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Nowadays healthcare companies have more than doctors to win over—patient…