What To Consider When Building An Integrated Patient Journey?

Integrated patient journeys take into account both the clinical…

DTP Marketing: Understanding a “basic” 4-point Direct To Patient Journey Model

In order to accurately and effectively empower patients, not…

Should You Use An In-House Marketing Team Or An Outside Agency?

The benefits and drawbacks of hiring an outside agency versus…
Direct to Patient Marketing Campaign

5 Tactics for More Effective Direct to Patient Marketing Campaigns

To understand which tactics work best, we must first ask the…
direct to patient marketing campaign

Anatomy of a Direct To Patient Awareness Campaign that Drives Demand

Nowadays healthcare companies have more than doctors to win over—patient…
value based healthcare icon
demand generation funnel
, ,

5 Tips to Jumpstart your Demand Generation Strategy  

For years, marketers have been trying to perfect their best lead…

Educating Customers With Interactive Sales Tools

Forrester forecasts that 1 million U.S. B2B salespeople will…
video marketing 2016

5 Video Marketing Trends In 2016

https://vimeo.com/157456843 From creative campaign videos…

5 Questions to Ask Yourself Before Developing a Marketing Strategy

As 2016 is quickly approaching, it’s time for you and your…