What To Consider When Building An Integrated Patient Journey?

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Integrated patient journeys take into account both the clinical…

DTP Marketing: Understanding a “basic” 4-point Direct To Patient Journey Model

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In order to accurately and effectively empower patients, not…
AGENCY VS INHOUSE marketing
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Should You Use An In-House Marketing Team Or An Outside Agency?

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The benefits and drawbacks of hiring an outside agency versus…
Direct to Patient Marketing Campaign

5 Tactics for More Effective Direct to Patient Marketing Campaigns

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To understand which tactics work best, we must first ask the…
direct to patient marketing campaign
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Anatomy of a Direct To Patient Awareness Campaign that Drives Demand

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Nowadays healthcare companies have more than doctors to win over—patient…
value based healthcare icon
demand generation funnel
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5 Tips to Jumpstart your Demand Generation Strategy  

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For years, marketers have been trying to perfect their best lead…
digital-sales-tools

Educating Customers With Interactive Sales Tools

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Forrester forecasts that 1 million U.S. B2B salespeople will…
video marketing 2016

5 Video Marketing Trends In 2016

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https://vimeo.com/157456843 From creative campaign videos…
marketing-strategy-2016

5 Questions to Ask Yourself Before Developing a Marketing Strategy

As 2016 is quickly approaching, it’s time for you and your…