marketing automation
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Should I Use Marketing Automation?

Don’t let the word automation confuse you, this isn’t a crock-pot…
demand generation funnel
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5 Tips to Jumpstart your Demand Generation Strategy  

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For years, marketers have been trying to perfect their best lead…
How to get leads to say i do

Lead Nurturing: 8 Ways To Get Your Leads to Say “I Do”

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50% of leads are qualified but not ready to purchase. Not…
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ParkerWhite Takes Home Three Platinum And 2 Gold Hermes Creative Awards

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ParkerWhite's award-winning San Diego branding, design, &…
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6 Steps To Ensure You're Developing An Effective Brand Positioning Strategy

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An effective positioning strategy not only defines the scope…

Direct to Patient Marketing Checklist: Where to start?

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The Goal of any Direct to Patient Marketing campaign should be…

What To Consider When Building An Integrated Patient Journey?

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Integrated patient journeys take into account both the clinical…

DTP Marketing: Understanding a “basic” 4-point Direct To Patient Journey Model

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In order to accurately and effectively empower patients, not…
AGENCY VS INHOUSE marketing

Should You Use An In-House Marketing Team Or An Outside Agency?

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The benefits and drawbacks of hiring an outside agency versus…
Direct to Patient Marketing Campaign

5 Effective Direct to Patient Marketing Campaign Tactics

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To understand which patient marketing strategy tactics work best,…