Changing Business Models in Healthcare

Changing Business Models in Healthcare

Historically, the medical products market has been characterized…
ParkerWhite Top 5 Insights from 2014
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Top 5 Insights from 2014

As we close the books on 2014 and begin the New Year, we wanted…
Anatomy-of-a-Patient-Awareness-Campaign

Anatomy of a Patient Awareness Campaign That Drives Demand

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We recently worked with I-FLOW*, LLC, a Halyard Health Care…
marketing lessons

11 Inspiring Marketing Campaign Lessons from Football Champions

In honor of one of America's favorite times - the beginning of…
Inbound Inspiration marketing strategy

Inbound13 Inspiration: 11 Quotes That Will Make You Rethink Your Marketing Strategy

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Last week, Richard and I attended the HubSpot Inbound Marketing…
generating leads on Twitter

6 Tips for Generating Leads on Twitter Effectively

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The problem with Twitter is figuring out how to separate the…
television dethroned study shows dominance of digital media over tv

Television Dethroned: Study Shows Dominance of Digital Media over TV

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A report released last week from eMarketer reveals that for…
lead nurturing
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55 Lead Nurturing Statistics That Should Be in Every Marketer's Arsenal

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Lead nurturing is one of the most important functions of sales…
Marketing Promotions

Summer Marketing Promotion Success: 9 Important Rules To Follow

Summer isn't the time for your business to cool off, it's the…
B2B Video Marketing

B2B Marketing Videos are Powerful Selling Tools

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B2B marketing videos can be powerful tools for persuasion. A…