Changing Business Models in Healthcare

Changing Business Models in Healthcare

Historically, the medical products market has been characterized…
ParkerWhite Top 5 Insights from 2014

Top 5 Insights from 2014

As we close the books on 2014 and begin the New Year, we wanted…

Anatomy of a Patient Awareness Campaign That Drives Demand

We recently worked with I-FLOW*, LLC, a Halyard Health Care…
marketing lessons

11 Inspiring Marketing Campaign Lessons from Football Champions

In honor of one of America's favorite times - the beginning of…
Inbound Inspiration marketing strategy

Inbound13 Inspiration: 11 Quotes That Will Make You Rethink Your Marketing Strategy

Last week, Richard and I attended the HubSpot Inbound Marketing…
generating leads on Twitter

6 Tips for Generating Leads on Twitter Effectively

The problem with Twitter is figuring out how to separate the…
television dethroned study shows dominance of digital media over tv

Television Dethroned: Study Shows Dominance of Digital Media over TV

A report released last week from eMarketer reveals that for…
lead nurturing

55 Lead Nurturing Statistics That Should Be in Every Marketer's Arsenal

Lead nurturing is one of the most important functions of sales…
Marketing Promotions

Summer Marketing Promotion Success: 9 Important Rules To Follow

Summer isn't the time for your business to cool off, it's the…
B2B Video Marketing

B2B Marketing Videos are Powerful Selling Tools

B2B marketing videos can be powerful tools for persuasion. A…