INBOUND2015

What You Missed at HubSpot’s Inbound 2015

It’s that time of year again. No, not the holiday season quite…
12 components of a digital marketing strategy

12 Components of a Digital Marketing Strategy

As we’ve been watching the trends in the medical device industry,…
Changing Business Models in Healthcare

Changing Business Models in Healthcare

Historically, the medical products market has been characterized…
ParkerWhite Top 5 Insights from 2014
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Top 5 Insights from 2014

As we close the books on 2014 and begin the New Year, we wanted…
Anatomy-of-a-Patient-Awareness-Campaign

Anatomy of a Patient Awareness Campaign That Drives Demand

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We recently worked with I-FLOW*, LLC, a Halyard Health Care…
marketing lessons

11 Inspiring Marketing Campaign Lessons from Football Champions

In honor of one of America's favorite times - the beginning of…
Inbound Inspiration marketing strategy

Inbound13 Inspiration: 11 Quotes That Will Make You Rethink Your Marketing Strategy

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Last week, Richard and I attended the HubSpot Inbound Marketing…
generating leads on Twitter

6 Tips for Generating Leads on Twitter Effectively

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The problem with Twitter is figuring out how to separate the…
television dethroned study shows dominance of digital media over tv

Television Dethroned: Study Shows Dominance of Digital Media over TV

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A report released last week from eMarketer reveals that for…
lead nurturing
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55 Lead Nurturing Statistics That Should Be in Every Marketer's Arsenal

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Lead nurturing is one of the most important functions of sales…