Marketing and Branding Blog – Insights
Educating Customers With Interactive Sales Tools
Forrester forecasts that 1 million U.S. B2B salespeople will lose their jobs to self-service eCommerce by the year 2020.
Customer Journey Mapping: Take a Walk on the Wild Side
A customer journey is simply the steps a customer takes before they purchase your product or services, as well as the steps they take after purchase.
Feed Your Audience, Not The Mythical "Content Beast"
The need to feed a mythical “content beast” is a distraction from what really matters – your audience, and what they want and need.
Does Your Website Keep Up With Your Brand? Use This Website Branding Checklist
Your brand is an active business asset that requires careful management. Brand value is derived from the culmination of all consumer touch points.