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Marketing and Branding Blog – Insights

Customer Journey Mapping: Take a Walk on the Wild Side

Customer Journey Mapping: Take a Walk on the Wild Side

A customer journey is simply the steps a customer takes before they purchase your product or services, as well as the steps they take after purchase.

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Feed Your Audience, Not The Mythical "Content Beast"

Feed Your Audience, Not The Mythical "Content Beast"

The need to feed a mythical “content beast” is a distraction from what really matters – your audience, and what they want and need.

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Does Your Website Keep Up With Your Brand? Use This Website Branding Checklist

Does Your Website Keep Up With Your Brand? Use This Website Branding Checklist

Your brand is an active business asset that requires careful management. Brand value is derived from the culmination of all consumer touch points.

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Email Marketing RX: More Effective Email for Healthcare Marketers

Email Marketing RX: More Effective Email for Healthcare Marketers

Healthcare email marketing is an easy and efficient way to keep in contact with prospects and clients to grow your business.

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What Do People Think Of Your Brand’s Social Media Presence?

What Do People Think Of Your Brand’s Social Media Presence?

You have to be able to connect with customers, hear their insights, and be able to communicate with them in order to have a sustainable brand presence.

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