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Marketing and Branding Blog – Insights

Is Sales and Marketing Alignment Possible?

Is Sales and Marketing Alignment Possible?

Are you ready to end the war between sales and marketing? How would you rate your sales and marketing team?

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Health Marketers Embrace Digital + Creativity But There's Room to Grow

Health Marketers Embrace Digital + Creativity But There's Room to Grow

Companies have a business priority to build relationships with consumers through both HCP marketing and DTC marketing.

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6 Kinds Of Healthcare Websites That Fail Patients and How To Fix It

6 Kinds Of Healthcare Websites That Fail Patients and How To Fix It

In today’s healthcare business you can’t afford to ignore patients. With healthcare reform changes, patients are key stakeholders because of their growing influence on healthcare purchasing decisions.

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5 Ingredients of a Healthy Content Marketing Strategy in Healthcare

5 Ingredients of a Healthy Content Marketing Strategy in Healthcare

Healthcare companies have to continually update their content across all touch points to provide relevant information, at the right time.

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How to Get Started with Customer Persona Mapping

How to Get Started with Customer Persona Mapping

Customized content can help drive your prospects through the sales funnel and ultimately convert to customers.

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