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Marketing and Branding Blog – Insights

3 Landing Page Metrics That Can Be Used To Define Success

3 Landing Page Metrics That Can Be Used To Define Success

It’s important to keep track of landing page metrics and success measurements for successful landing pages to ensure website conversion optimization.

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Nothing But Net: 3 Tips for Landing Pages That Score Leads

Nothing But Net: 3 Tips for Landing Pages That Score Leads

In the same way that basketball players spend time training to get better at free throws, you can optimize your landing pages to get better at lead conversion.

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3 Types of Brand Communication to Master

3 Types of Brand Communication to Master

Your brand is a powerful asset for your company. Branding is about more than just stringing together beautiful words; it’s about the high-level brand strategy needed to make your company recognizable, memorable, and easy to understand.

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6 Reasons Why You Have a Low Email Open Rate

6 Reasons Why You Have a Low Email Open Rate

People are overwhelmed with email. According to a recent study, the average business user wades through 121 emails per day.

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CTA Buttons That Get More Clicks: 5 Tips to Follow

5 Tips for CTA Buttons That Get More Clicks

If you’re using landing pages to get newsletter signups, eBook downloads, or new leads, your success is completely dependent on whether or not people are clicking on your Call To Action (CTA) button.

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