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Marketing and Branding Blog – Insights

Star Trac Marketing Campaign: "Find Your Inner Hero"

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5 Ways to Use Social Media in Healthcare

5 Ways to Use Social Media in Healthcare

As a healthcare organization, there are a few risks you need to consider before entering the world of social media.

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9 Key Elements of an eCommerce Website Design You Can’t Live Without

9 Key Elements of an eCommerce Website Design You Can't Live Without

There’s no doubt that eCommerce is growing, generating sales, and providing new business opportunities.

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Does Your Competitive Landscape Have Blind Spots?

Does Your Competitive Landscape Have Blind Spots?

If you want your brand to succeed, you need to shape consumer perception and build affinity. This is a two-part job: getting consumers to understand the benefits your brand provides and fitting those benefits into the context of their needs.

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Lead Nurturing: 8 Ways to Get Your Leads to Say "I Do"

Lead Nurturing: 8 Ways To Get Your Leads to Say “I Do”

50% of leads are qualified but not ready to purchase. Not ready to purchase means they need nurturing.

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