Marketing and Branding Blog – Insights
Direct to Patient Marketing Checklist: Where to start?
The Goal of any Direct to Patient Marketing campaign should be geared towards empowering patients to make the best healthcare decisions for their individual needs.
What To Consider When Building An Integrated Patient Journey?
Integrated patient journeys take into account both the clinical journey and online journey patients go through during their entire continuum of care.
DTP Marketing: Understanding a “basic” 4-point Direct To Patient Journey Model
In order to accurately and effectively empower patients, not only do you need to understand who they are and where they hang out, you need to understand how they navigate through the patient journey.
Should You Use An In-House Marketing Team Or An Outside Agency?
The benefits and drawbacks of hiring an outside agency versus building your own in-house team