Marketing and Branding Blog – Insights
6 Steps To Ensure You're Developing An Effective Brand Positioning Strategy
An effective positioning strategy not only defines the scope of your brand’s communication strategy, it provides a clear direction for all creative content, while ultimately establishing what your brand stands for.
5 Examples of DTC Blog Content for Healthcare Marketers
Healthcare marketers are using direct-to-consumer marketing to reach patients, expand awareness, provide patient education, and ultimately increase product use in a cost-effective, scalable manner.
Direct to Patient Marketing Checklist: Where to start?
The Goal of any Direct to Patient Marketing campaign should be geared towards empowering patients to make the best healthcare decisions for their individual needs.
What To Consider When Building An Integrated Patient Journey?
Integrated patient journeys take into account both the clinical journey and online journey patients go through during their entire continuum of care.