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Marketing and Branding Blog – Insights

No More Like-Bait: What Facebook’s Elimination Of Like-Bait Tells Us About Social

No More Like-Bait: What Facebook’s Elimination Of Like-Bait Tells Us About Social

Facebook's announcement of a move to clean up the newsfeed and improve user experience will affect how brands effectively engage on Facebook.

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Want Social Media ROI? You Need A Persona-Based Social Media Content Strategy

Want Social Media ROI? You Need A Persona-Based Social Media Content Strategy

Everyone wants social media ROI, but not everyone has the discipline to execute on social media marketing strategy

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7 Best Practices for Pinterest Patient Education

7 Best Practices for Pinterest Patient Education

Pinterest is a great medium for healthcare brands to communicate visually and reach a large audience of patients.

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Why Naked Brands Come Out On Top

Why Naked Brands Come Out On Top

Consumers crave genuine brand experiences and honest communications. Being comfortable naked is vital to building consumer trust.

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The Secret to Marketing That Doesn't Get Ignored

The Secret to Marketing That Doesn't Get Ignored

Effective marketing communication demands that a message isn't just sent - but is also heard and understood. The problem: consumers are tired of hearing it.

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