Marketing and Branding Blog – Insights
Five Tips for Implementing an Integrated Marketing Plan
Today many marketers are chasing the next greatest marketing idea that crosses the internet. They have fractionalized their marketing and need to step back and ask their marketing team leaders one question: Is our marketing properly integrated?
Educating Customers With Interactive Sales Tools
Forrester forecasts that 1 million U.S. B2B salespeople will lose their jobs to self-service eCommerce by the year 2020.
Customer Journey Mapping: Take a Walk on the Wild Side
A customer journey is simply the steps a customer takes before they purchase your product or services, as well as the steps they take after purchase.
Feed Your Audience, Not The Mythical "Content Beast"
The need to feed a mythical “content beast” is a distraction from what really matters – your audience, and what they want and need.