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Branding a new technology.
There’s been a radical shift in the way healthcare is delivered in the US—and the way providers are compensated for it. What does this mean to medical device manufacturers? Now, more than ever, with the Value Based Care mandates there’s a need for solutions that engage patients in their own health and recovery and having the data to prove its clinical efficacy— which is what makes our rebranding of the new CyMedica Orthopedics and e-vive product launch perfectly timed.
What we did:
The site was designed to highlight the innovative e-vive system, while underscoring how it addresses the mandates of Value-Based Care— for providers and patients alike. It’s a new kind of medical device site. For a new era in healthcare. The product continues to gain market adoption as it is quickly becoming an important protocol for prehab and rehab recovery.
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