ParkerWhite Brand InteractiveParkerWhite Brand Interactive

CyMedica Orthopedics

Branding a new technology.

The Situation

There’s been a radical shift in the way healthcare is delivered in the US—and the way providers are compensated for it. What does this mean to medical device manufacturers? Now, more than ever, with the Value Based Care mandates there’s a need for solutions that engage patients in their own health and recovery and having the data to prove its clinical efficacy— which is what makes our rebranding of the new CyMedica Orthopedics and e-vive product launch perfectly timed.

What we did:

  • Brand Strategy
  • Brand Messaging
  • Brand Identity
  • Animated Explainer Videos
  • Creative Collateral Systems
  • Creative Naming and Brand Identity
  • Photography and Video
  • Website Design

Brand Strategy

We worked closely with the CyMedica team to develop their brand messaging platform and design a fresh brand identity. In addition, we named the new product, e-vive, and designed its logo identity as part of the comprehensive brand style guide.

Website Design and Development

The new website was designed to present the new CyMedica brand and highlight the innovative e-vive system with support information for physicians and patients.

Brochure and Photography

We were able to shoot several photography scenes showcasing treatment to get back to life which served as the key campaign elements.

Product Overview Video

We developed a creative product video to give viewers a quick overview of the new e-vive product features and demonstration of how the app integrated with the patient treatment for use on the website, at tradeshows, and shared on social media.

The Results

The site was designed to highlight the innovative e-vive system, while underscoring how it addresses the mandates of Value-Based Care— for providers and patients alike. It’s a new kind of medical device site. For a new era in healthcare. The product continues to gain market adoption as it is quickly becoming an important protocol for prehab and rehab recovery.

Related Works

From strategy to execution.

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