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Driving eCommerce sales.
SneakPeek, an early gender DNA test that predicts the baby’s gender at 9 weeks with 99.6% accuracy. Similar to ancestry DNA tests, moms can take the test at home and send in for test results within 72 hours. The product and science-based technology is a category disruptor to the standard sonogram at 20 weeks or expensive blood tests that are typically not covered for low-risk pregnancies. The SneakPeek product allows excited parents accurate results at an unprecedented timeframe at a sub $100 price point. Now we need to get people to know about it.
What we did:
We implemented an integrated marketing strategy and on-going tactics to continually optimize the customer journey which helped grow sales and traffic by more than 100% year over year. All efforts tied back into the overall success of elevating the brand, customer experience, and product to new growths. In just 2 years, we helped grow SneakPeek sales by 291%.
50,000+
Units sold
100%+
YoY traffic growth
291%
Sales growth over 2 years
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.