ParkerWhite Brand InteractiveParkerWhite Brand Interactive


Building a patient community.

The Situation

Shire Regenerative Medicine (formerly Advanced BioHealing) wanted to deliver patient education to diabetic patients with foot sores by creating a measurable awareness campaign strategy. Ultimately, they were looking to increase the number of patients treated with their wound care product Dermagraft. But a lack of awareness around the problem of foot sores meant people weren’t even thinking about solutions. People needed to understand the seriousness of their sore and how to get proper treatment from a local wound care center.

Being able to successfully reach those with Type 2 diabetes and with potential foot sore related issues was our mission.

What we did:

  • Brand Strategy
  • Brand Messaging
  • Brand Identity
  • Creative Collateral Systems
  • Creative Integrated Campaigns
  • Digital Strategy & Creative
  • Digital Media Planning & Buying
  • Social Strategy
  • Website Design

Patient Website Design and Development

In-depth focus group research revealed valuable insights about diabetic patients and the difficulties of managing the disease. Understanding of the patient persona contributed to the development of an authentic voice that and drove the website experience.

Direct to Patient Awareness Campaign

Targeted traditional advertising, coupled with an endemic-focused digital campaign, provided a great source of opt-in consumers wanting to engage with Heal2gether to learn more and find a wound care specialist.

The Results

In 16 months, ParkerWhite helped Shire capture 14,734 leads, averaging 921 leads per month. The new website resulted in a 333% increase in visits and a targeted mailing list of over 10,000 records was built.


Leads generated


Increase in traffic


Authentic mailing list

Related Works

From strategy to execution.

We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.