Shire Regenerative Medicine (formerly Advanced BioHealing) wanted to deliver patient education to diabetic patients with foot sores by creating a measurable awareness campaign strategy. Ultimately, they were looking to increase the number of patients treated with their wound care product Dermagraft. But a lack of awareness around the problem of foot sores meant people weren’t even thinking about solutions. People needed to understand the seriousness of their sore and how to get proper treatment from a local wound care center.
Being able to successfully reach those with Type 2 diabetes and with potential foot sore related issues was our mission.