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Helping women live gracefully as they navigate life's little leaks.
While HDIS is one of the most successful brands in the incontinence space among more mature audiences, they came to ParkerWhite for help expanding to a younger, more digitally savvy target. Thus, Sofia & Grace was created. A new, bold brand that is destigmatizing urinary continence–empowering women to connect with other women and to live life with confidence and grace. Bringing this brand to life, we crafted the brand strategy, brand name, messaging, an extensive e-commerce website, interactive product selector quiz, high-end packaging system, social media strategy, and email marketing campaign to launch the brand.
What we did:
We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.